WhatsApp Business Platform
The API, explained like a human wrote it
"Developer documentation that a CEO could actually read."
Client
WhatsApp Business Platform
Sector
Tech
Discipline
Content Communications
Overview
The WhatsApp Business Platform sits at the intersection of technical infrastructure and business strategy. The people who need to understand it are rarely the same people who built it.
What I did
Content strategy and writing that bridged the gap between how the platform works and why a business should care. This meant writing for two audiences simultaneously — technical enough to be credible, accessible enough to be useful. Guides, use-case narratives, and the content architecture that helped businesses see themselves in the product.
The outcome
Documentation that made the platform feel like an opportunity, not an obstacle.